Why trade show magic and what does a trade show magician do?

It’s taken me a while to come to this point and my mind is filled with excitement, fear, and hope. For the past seven years, I’ve been performing magic professionally on the side of a very solid career in graphic design. It’s a career that I’ve enjoyed for the past 14 years, and has largely treated me well. Maybe it’s the fact that I’m 37 years old, but I really want to do something new and fresh. Something new with my magic. After much prayer, thought, and talking with my wife, that something new is pursuing becoming a trade show magician.

For the past seven years, I’ve primarily performed close up magic at restaurants around town. From this, I’ve picked up numerous private party gigs ranging from strolling magic and standup shows at corporate events to birthday party shows. It’s been a lot of fun, and I enjoy doing what I do. So, why change things up?

Why do I want to become a trade show magician?

One part of this is growth. I want to take things to the next level for myself as a magician. This will allow me to take the material I’ve developed over the years and apply it differently. It will also combine magic with another thing I love, which is business and marketing. It feels like a logical next step.

The other big thing for us as a family (my wife and four kids) is that we’re planning on moving out of California to the East Coast. We have many reasons for that, but the short story is that it’s too expensive to live here and we want to go somewhere that the cost of living is lower. (Plus it’d be cool to live in a place where we can actually see the seasons!)

I’d also like to shift my career so that I’m location independent. If I’m working for corporate clients at trade shows, it really doesn’t matter where we live, as I can travel from anywhere. Even though I’ll be traveling more, when I’m not on the road I’ll be home more and be able to spend more time with my family and kids. That’s another thing. I’d like to travel more to see more of the country, both for work and with my family. The fact that we homeschool will also give us more flexibility as a family to travel more together.

This move is still a couple years out but we have a lot of preparation to do!

So, what does a trade show magician do?

You may be asking yourself what a trade show magician does. The basic idea is that when a magician is hired to do trade shows, he’s expected to use his magic act to attract crowds of people to a client’s booth so they can capture more leads than they would get if they didn’t employ his service. The magician is also expected to custom-script his act to incorporate the client’s corporate message and/or highlight specific products which will help qualify the leads the client is getting after each performance.

This is a lot of hard work for the magician. Not only is the magician on his feet performing two shows per hour for the duration of the show, but there’s a lot of research and development beforehand as he’s learning about the company and their products which will go into the custom scripting.

As you can see, a magician at a trade show can be a very valuable asset to the team running the booth. This is what I’m setting my attention to as I learn more and prepare. Right now, I plan on starting to land my first trade show clients in August of this year. In fact, I’ve added it to my calendar on August 1, 2019, to start.

I’ll keep track of my progress here. Please follow me on my journey!